Our DTC Approach
Our approach to Direct to Consumer business is based largely on the idea of moving away from the idea of a ‘conversion funnel’. Instead of this traditional model of a linear, one-time, and one-sided engagement, we use a double-sided flywheel approach that is designed to build revenue by way of nurturing a healthy business on the supply side, and an engaged customer on the demand side.
Building Demand
Certainly, brand managers, marketing professionals, and anybody in business understands that much of what we all consider to be ‘a success’ in the digital ecosystem involves a focus on driving demand. We don’t disagree! But we do take special care to ensure that demand is built in healthy, sustainable ways that your business can support at scale.
Brand Value
As companies large and small flock to the web to do business in a post-Covid world, an established, refined brand goes a long way to distinguishing a lasting business from a flash in the pan.
Demand & Acquisition
As your product or services become established, it’s important to experiment with the right mix of visual/verbal messaging, outreach tactics, and other calls-to-action on the site to drive customers towards consideration, trial, and conversion.
Omnichannel Growth
There’s never been more ways for your customers to interact with your brand, and likewise, for you and your brand to interact with your customers. Social, email, SMS and push, and even voice and other emerging channels are all hotbeds of opportunity for fostering trial, engagement, loyalty, and referrals.
Building Supply
Direct To Consumer projects are interesting in that, all of a sudden, your digital agency is asking you about business rules, staffing, and other logistics issues. We embrace this as a part of our process and work with our clients to ensure that their operations are equipped with enough intelligence and foresight to support demand, and ultimately revenue growth.
Experience & Retention
Going direct allows brands to create an end-to-end customer experience that is low-friction for users, and sustainable for you, creating a relationship that fosters loyalty, repeat business, and customer referral.
Capacity & Capabilities
Nobody wants their big break to come on the eve of selling the last of their flagship product! We believe that bizops and webops are tightly connected specifically for this reason: let’s send eyeballs to the site when its stocked and ready to delight.
Resources
Scaling a brand in the DTC space really, truly requires that roles and responsibilities, workflows, and training on repeatable processes is prioritized as an equally important part of the brand’s ecosystem. As the brand’s needs grow, Bukwild can act as an extension of your team to quickly amplify your resources.
We see the balance in performance and experience
In a post-Covid economy, consumers are looking for brands they can trust.
Brands who can connect directly with consumers will be able to make deep connections in ways that traditional, retail-distributed brands cannot. Bukwild helps DTC businesses fortify their operations and customer experience, so that marketing efforts can drive demand and generate growth in a challenging landscape.
